Why am I here?

Taking a pre-venture break in Italy and looking forward to getting started!

Addressing issues that are endemic to the growth functions of sales, marketing, communications and customer experience.

Getting into business in such uncertain times wasn’t a decision I took lightly. However, I have a real passion for driving growth effectiveness and this is a time when it’s sorely needed. Over the years, I have observed striking disconnects, particularly within growth teams. Sales can be single-mindedly heading in their direction, Communications could be better leveraging Marketing spend, Customer Experience (CX) is in a no-man's-land between the disciplines. There is rarely a unifying strategy - and measurement framework - that enables all teams to work cohesively to drive a business's growth goals.

It’s not just company leaders that seek effectiveness, when you speak to the teams on the ground, effectiveness is what they want, too! Sales craves support from MarComms, MarComms doesn’t want to be just a cost-centre, CX needs to be properly integrated and measurable. The reality is that many teams don’t know what to ask from the other and the mandate to lead is unclear. The mandate to put together that strategy is also unclear and many young professionals simply don’t know how. Managing change is critical work. Team-based coaching, for cohesion and dynamic interaction, is often overlooked on a business’s growth journey. Growth and productive change come from within teams and it’s precisely the reason I set the company up; to be an enabler, to be the “Mary Poppins” of growth design and management.

Business leaders need growth leaders who are knowledgeable and accountable. Facing a communications deluge, thanks both to years of digital fragmentation along with the onset of AI and generative content, it has never been more important for businesses to communicate in a way that is clear and customer-oriented.

I’ve been fortunate over the years to work within all growth disciplines and at corporate holdings-level, contributing to the growth trajectory of start-ups, along with multi-national companies (MNCs), across digital transformation and marketing communications; sales; PR and corporate communications; events; multimedia production and more, across the corporate, agency and consultancy sides. I’ve seen these issues first hand - and I also listen to industry colleagues regularly complain about these challenges and I’m here to put my experience to work.

I am so excited to work with ambitious organisations that seek my counsel and to inspire teams to work together strategically, creatively and effectively.